Tips for Affiliates
10 Ways to Improve Your Credibility and Conversions
by: Rosalind Gardner
Lack of consumer trust is still the biggest obstacle
to online sales, and judging by the amount of spam
and scams flying about in cyberspace, surfers are
right to remain wary.
Savvy online shoppers, however, know how to determine
a merchant's credibility with onsite information
and by asking pertinent questions.
Online merchants and their super affiliates anticipate
their visitors' concerns and address questions before
they arise. In return, these customer-oriented salespeople
are rewarded with sales and conversion rates much
higher than their counterparts whose focus is elsewhere.
Here are 10 ways you too can increase your conversion
rates by improving visitors' trust in your sites.
HONESTY: Visitors should know exactly what to expect
before they get to your site. Dishonest advertising
wastes their time and your money. They'll leave
without buying, or plans to return.
SUPERIOR KNOWLEDGE: Affiliates with high conversion
rates usually own the products they sell. First-hand
knowledge lends credibility to their personal reviews
and sets them apart from the crowd.
INVITE FEEDBACK: Testimonials from happy customers
are an excellent way to build trust in your product
SELL QUALITY: Complaints, refunds and charge-backs
lower your reputation, as well as your revenue.
Sell only high-quality products.
KEEP DESIGN SIMPLE: Gratuitous animated graphics
scream "Webmaster Kindergarten". Focus
on your products, not fancy gimmicks.
SHOW RESPECT: Broken links, graphics and forms are
frustrating. Pop-ups, music and noise are maddening.
Respect your visitors' time and space. Make sure
your site is free of errors and other annoyances.
BE AVAILABLE: Make it easy for visitors to get in
touch with you. A highly visible contact link on
every page is usually enough to let visitors know
that you are readily available.
EXPOSE YOURSELF: It's a psychological fact that
trust increases with exposure. Stay in touch with
your visitors by sending them useful information
through your mailing list.
STRETCH: Affiliates often receive emails better
handled by the merchant partner. Don't ignore those
emails. Relaying the message promptly brands you
as a professional with both the customer and your
GIVE TREATS: Freebies are like chocolate samples.
Few folks will turn them down, and your reputation
goes up when they're good.
As you can see, gaining your visitors' trust is
simple. Simply be trustworthy. Incorporate one or
all of the above methods and watch your credibility,
conversion rates and sales increase.
About The Author
Article by Rosalind Gardner, author of the best-selling
"Super Affiliate Handbook: How I Made $436,797
in One Year Selling Other People's Stuff Online".
To learn how you too can suceed in Internet and
affiliate marketing, go to: http://NetProfitsToday.com.